Since the beginning of the 21st century, the Internet has emerged in China at the historic moment, and under the inclination of national policies and the penetration of the Internet, combined with the optimized layout of the global Internet industry by Internet business giants, the Internet technology has gradually been improved. With the increase of live broadcast and Internet e-commerce in recent years, China's online shopping penetration has reached an unprecedented growth, so many Chinese sellers and enterprises are no longer just stopping here, They began to gradually move from domestic to international. Especially in 2020, affected by the COVID-19, the consumption of the real economy, especially the development of large supermarkets, stagnated or even regressed. Global consumers turned to online shopping on international platforms due to a series of factors such as price and quality. According to insiders, since Chinese made products gradually penetrated Japan, Japan has started to buy Chinese made products in recent years, whether 3c products or kitchen products, Or is it that the popular products such as virtual equipment, outdoor clothing, shoes, mobile phone accessories, etc. are popular with many Japanese consumers. In the context of the gradual liberalization of the epidemic, where should the future development of cross-border e-commerce go? It is worth discussing what new outlets and trends will emerge in cross-border e-commerce.
First of all, from the perspective of large policy and development background, according to industry insiders, cross-border e-commerce is still a hot topic in the next few years. As the intelligent trend of traditional foreign trade, cross-border e-commerce represents to a large extent the future development trend of the combination of Internet and consumption, and the reason for this speculation is not unreasonable, and the development situation of various industries this year is relatively complex, However, the cross-border e-commerce industry has received good news one after another. According to relevant reports, in 2023, the country will launch a series of operations for the important pilot of the cross-border e-commerce industry, namely, the cross-border pilot zone. This move shows that it is the result of policy preference. The relevant infrastructure construction and subsidy support of the country will continue to promote China's manufacturing industry and small and medium-sized enterprise sellers to become bigger and stronger. Therefore, it is certain that, In the next few years, the policy dividend of cross-border e-commerce will certainly benefit cross-border e-commerce sellers and cross-border e-commerce platforms, and in the process of gradual development, the cross-border e-commerce industry will get more standardized and reasonable development, and move towards a more mature international road.
It is worth mentioning that market sensitive readers can find that, especially in the past two years, some e-commerce giants, even industry giants outside e-commerce, have begun to invest capital in peripheral markets crazily. For example, Temu, a cross-border e-commerce shopping platform launched by Pinduoduo, a domestic e-commerce giant, was officially launched in the third quarter of this year, with ByteDance Many Internet giants, such as Alibaba, have launched global stations around the world to carve up some market shares. Obviously, it is not only small enterprises that are taking the lead, but also large enterprises that see the huge prospect of cross-border e-commerce. Starday said that the Japanese market, as an emerging market, does not coincide with the target market of many commercial giants. In this way, the competitive pressure will be much less, and unnecessary commercial war will be avoided.
There are many reasons why Starday chose to enter the Japanese market. First of all, it must be the cost of capital and market development prospects. They said that Japan, as a developed country, its infrastructure and logistics system are also relatively complete in the world. In the early stage of development, the cross-border e-commerce platform does not need to carry out large-scale infrastructure construction. In addition, because Japan's consumption scale is relatively large, In addition, consumers have strong willingness and ability to consume, and there are many local activities and festivals in Japan, which can effectively promote consumption growth. Therefore, the platform chooses to layout the Japanese market after comprehensive consideration. It is reported that Starday, as a highly comprehensive vertical cross-border e-commerce platform, has accumulated a flow base of customers in Japan after several years. In addition, the platform has established overseas warehouses in Japan and has the logistics capability of overseas direct delivery. In addition to the construction of overseas warehouses, the platform has increased huge investment in information technology management, making them build the industrial chain system and supply chain system layer by layer, It provides a solid foundation for the operation of its cross-border e-commerce platform.
The above is an analysis of the current situation of the global market of cross-border e-commerce. Sometimes, the trend of some large capital actually represents the new trend of the industry development. In addition to the market development trend, we can also take a look at the new trend of the development of cross-border e-commerce products in the future. We all know that the needs and habits of target audiences are very important data information regardless of industry. Cross-border represents foreign countries. The target audience we contact is people who are different from your own culture, living habits, consumption patterns and so on. For Japanese, as a neighbor of China, their consumption habits and patterns are very similar to ours compared with Europe and America. For example, the most typical characteristics of Japanese consumers are high brand loyalty and high repurchase rate. Therefore, considering the current sales situation in the Japanese market, first of all, in terms of the selection forecast of cross-border e-commerce platforms, what are the options worth sellers' attention in 2022 and beyond? The first is the plush toy category. According to the prediction of Starday, in Japan, the plush toy is the first popular product in 2022, and as a small manufacturing product, the plush toy can be said to exist like an evergreen tree every year, and the growth rate of global orders is expected to continue to increase year-on-year in the future. The second is outdoor equipment. At the moment of the epidemic, many consumers gradually realize that strong body is the foundation of everything. Especially now, young people love outdoor sports more and more. It can be clearly felt that people's demand for outdoor equipment is increasing, so the sales of outdoor equipment will continue to grow in the future.
Cross-border e-commerce sellers must pay attention to some explosives and products with high popularity. They must start early and prepare for early layout. Starday, as a comprehensive shopping platform, has a strong and complete product category, basically covering more than 90% of the product categories required by Japanese consumers. In addition, Starday has set up a background data tracking department, which makes product adjustments and seasonal adjustments based on the daily passenger flow web page of the platform, and is able to penetrate the market from multiple aspects.
To sum up, the development status of cross-border e-commerce can be said to be very diverse. It can be determined that, after years of accumulation, China's cross-border e-commerce has entered a new stage of transformation and development. The development trend of cross-border e-commerce in the future must be diversified. Facing the innovation and transformation, cross-border e-commerce platforms must have their own ideas and comply with the development trend, so as to better promote the Made in China to the country.
