世德金国际贸易 (成都) 有限公司

Since the beginning of the 21st century, the Internet has emerged in China at the historic moment, and under the inclination of national policies and the penetration of the Internet, combined with the optimized layout of the global Internet industry by Internet business giants, the Internet technology has gradually been improved. With the increase of live broadcast and Internet e-commerce in recent years, China's online shopping penetration has reached an unprecedented growth, so many Chinese sellers and enterprises are no longer just stopping here, They began to gradually move from domestic to international. Especially in 2020, affected by the COVID-19, the consumption of the real economy, especially the development of large supermarkets, stagnated or even regressed. Global consumers turned to online shopping on international platforms due to a series of factors such as price and quality. According to insiders, since Chinese made products gradually penetrated Japan, Japan has started to buy Chinese made products in recent years, whether 3c products or kitchen products, Or is it that the popular products such as virtual equipment, outdoor clothing, shoes, mobile phone accessories, etc. are popular with many Japanese consumers. In the context of the gradual liberalization of the epidemic, where should the future development of cross-border e-commerce go? It is worth discussing what new outlets and trends will emerge in cross-border e-commerce. First of all, from the perspective of large policy and development background, according to industry insiders, cross-border e-commerce is still a hot topic in the next few years. As the intelligent trend of traditional foreign trade, cross-border e-commerce represents to a large extent the future development trend of the combination of Internet and consumption, and the reason for this speculation is not unreasonable, and the development situation of various industries this year is relatively complex, However, the cross-border e-commerce industry has received good news one after another. According to relevant reports, in 2023, the country will launch a series of operations for the important pilot of the cross-border e-commerce industry, namely, the cross-border pilot zone. This move shows that it is the result of policy preference. The relevant infrastructure construction and subsidy support of the country will continue to promote China's manufacturing industry and small and medium-sized enterprise sellers to become bigger and stronger. Therefore, it is certain that, In the next few years, the policy dividend of cross-border e-commerce will certainly benefit cross-border e-commerce sellers and cross-border e-commerce platforms, and in the process of gradual development, the cross-border e-commerce industry will get more standardized and reasonable development, and move towards a more mature international road. It is worth mentioning that market sensitive readers can find that, especially in the past two years, some e-commerce giants, even industry giants outside e-commerce, have begun to invest capital in peripheral markets crazily. For example, Temu, a cross-border e-commerce shopping platform launched by Pinduoduo, a domestic e-commerce giant, was officially launched in the third quarter of this year, with ByteDance Many Internet giants, such as Alibaba, have launched global stations around the world to carve up some market shares. Obviously, it is not only small enterprises that are taking the lead, but also large enterprises that see the huge prospect of cross-border e-commerce. Starday said that the Japanese market, as an emerging market, does not coincide with the target market of many commercial giants. In this way, the competitive pressure will be much less, and unnecessary commercial war will be avoided. There are many reasons why Starday chose to enter the Japanese market. First of all, it must be the cost of capital and market development prospects. They said that Japan, as a developed country, its infrastructure and logistics system are also relatively complete in the world. In the early stage of development, the cross-border e-commerce platform does not need to carry out large-scale infrastructure construction. In addition, because Japan's consumption scale is relatively large, In addition, consumers have strong willingness and ability to consume, and there are many local activities and festivals in Japan, which can effectively promote consumption growth. Therefore, the platform chooses to layout the Japanese market after comprehensive consideration. It is reported that Starday, as a highly comprehensive vertical cross-border e-commerce platform, has accumulated a flow base of customers in Japan after several years. In addition, the platform has established overseas warehouses in Japan and has the logistics capability of overseas direct delivery. In addition to the construction of overseas warehouses, the platform has increased huge investment in information technology management, making them build the industrial chain system and supply chain system layer by layer, It provides a solid foundation for the operation of its cross-border e-commerce platform. The above is an analysis of the current situation of the global market of cross-border e-commerce. Sometimes, the trend of some large capital actually represents the new trend of the industry development. In addition to the market development trend, we can also take a look at the new trend of the development of cross-border e-commerce products in the future. We all know that the needs and habits of target audiences are very important data information regardless of industry. Cross-border represents foreign countries. The target audience we contact is people who are different from your own culture, living habits, consumption patterns and so on. For Japanese, as a neighbor of China, their consumption habits and patterns are very similar to ours compared with Europe and America. For example, the most typical characteristics of Japanese consumers are high brand loyalty and high repurchase rate. Therefore, considering the current sales situation in the Japanese market, first of all, in terms of the selection forecast of cross-border e-commerce platforms, what are the options worth sellers' attention in 2022 and beyond? The first is the plush toy category. According to the prediction of Starday, in Japan, the plush toy is the first popular product in 2022, and as a small manufacturing product, the plush toy can be said to exist like an evergreen tree every year, and the growth rate of global orders is expected to continue to increase year-on-year in the future. The second is outdoor equipment. At the moment of the epidemic, many consumers gradually realize that strong body is the foundation of everything. Especially now, young people love outdoor sports more and more. It can be clearly felt that people's demand for outdoor equipment is increasing, so the sales of outdoor equipment will continue to grow in the future. Cross-border e-commerce sellers must pay attention to some explosives and products with high popularity. They must start early and prepare for early layout. Starday, as a comprehensive shopping platform, has a strong and complete product category, basically covering more than 90% of the product categories required by Japanese consumers. In addition, Starday has set up a background data tracking department, which makes product adjustments and seasonal adjustments based on the daily passenger flow web page of the platform, and is able to penetrate the market from multiple aspects. To sum up, the development status of cross-border e-commerce can be said to be very diverse. It can be determined that, after years of accumulation, China's cross-border e-commerce has entered a new stage of transformation and development. The development trend of cross-border e-commerce in the future must be diversified. Facing the innovation and transformation, cross-border e-commerce platforms must have their own ideas and comply with the development trend, so as to better promote the Made in China to the country.

According to the data released recently, China's service trade continued to grow from January to November 2022. The total import and export of services was 5404.61 billion yuan (RMB, the same below), up 15.6% year on year. Among them, service export was 2583.5 billion yuan, up 15.5%; Import reached 282.11 billion yuan, up 15.6%; The deficit was 237.62 billion yuan. Specifically, it mainly presents the following characteristics: steady growth of knowledge-intensive service trade. From January to November 2022, the import and export of knowledge-intensive services reached 224.864 billion yuan, up 10.1%. Among them, the export of knowledge-intensive services was 1262.99 billion yuan, an increase of 13.4%. The areas of rapid export growth were telecommunications, computer and information services, and intellectual property royalties, which increased by 15.5% and 15.3% respectively; The import of knowledge-intensive services was 985.65 billion yuan, an increase of 6.1%. The fastest growing area of import was insurance services, with a growth rate of 51.5%. The import and export of travel services continued to resume. From January to November 2022, the import and export of travel services reached 758.05 billion yuan, up 8.2%. Excluding travel services, from January to November 2022, the import and export of services increased by 16.9%, including 16.4% for exports and 17.5% for imports; Compared with the same period in 2019, the import and export of services increased by 51.1%, of which the export increased by 65.7% and the import increased by 36.8%.

Although many financial markets around the world were closed for the Christmas holiday on Monday, the macro news came round after round. The National Health Commission said that COVID-19 would be renamed as novel coronavirus infection, and "Class B and Class B control" would be implemented from January 8; The joint prevention and control mechanism of the State Council proposes to cancel the nucleic acid detection and centralized isolation of all personnel after entry, and to resume the outbound tourism of Chinese citizens in an orderly manner. On the external news side, the governor of the Bank of Japan stressed that the policy adjustment in December was not to withdraw from easing. Türkiye said that its natural gas reserves in the Black Sea area had increased by nearly one third, and the winter storm in the United States continued to escalate, which has killed at least 55 people.

On January 6, the China (Sichuan) Export Commodities "World Broadcast" Brand Sailing Conference sponsored by the Department of Commerce was held in Chengdu and Deyang. The "World Broadcast" activity of export commodities takes cross-border e-commerce as the media, and strives to create a new business card of cross-border e-commerce in Sichuan, polish a new model of talent cultivation, create a new brand of "Made in Sichuan" to go to sea, and open up new channels to link the world. The event will be held in the mode of "one match and one meeting". The "First Contest", the anchor challenge, was launched in early November 2022, attracting 427 teams and individuals from 21 countries (regions) to participate in the audition. The challenge ended a few days ago, and 8 teams and individuals were commended. During the Challenge, the international anchor sold women's shoes, clothing and other "Made in Sichuan" products through the cross-border platform, with a total sales of 2811000 dollars. "One meeting" refers to the brand going out to sea conference. The main venue and sub-venue are respectively set up in Chengdu Jinjiang Hotel and Deyang Confucian Temple Square. The main venue of Chengdu released two cross-border e-commerce industrial belts, Guang'an Auto Parts and Chengdu Qingbaijiang second-hand car export, and launched a new anchor incubation plan for the Thousand Star, which is intended to cultivate thousands of international anchors through the "real person+digital person" model. The signing ceremony of the cooperation project was held in the main venue of Chengdu, and many enterprises successfully signed the contract with China (Sichuan) export commodity "World Broadcast" live broadcast base and international anchor representatives. In recent years, cross-border e-commerce in Sichuan has developed rapidly. As of November last year, there were 2793 cross-border e-commerce enterprises in Sichuan. From January to November last year, the scale of cross-border e-commerce transactions in the province was 92.053 billion yuan, up 44.17% year on year. The scale of cross-border e-commerce transactions in the whole year is expected to reach a new level of 100 billion yuan.